Hello everyone! Today, we at AMBERJACK have some very exciting news.
We are pleased to announce that we have officially started carrying CRAZY WORKS, a lure brand from Fukuoka that is garnering much attention among anglers!

The highly anticipated launch date is set for Sunday, September 28, 2025, at 8 PM JST. We invite you to explore the world of wood plugs, which boast an overwhelming presence.

Born in Fukuoka / What is CRAZY WORKS?

Based in Fukuoka, "CRAZY WORKS" is an up-and-coming brand launched in 2020 by builder Mr. Kashiwagi. Its greatest appeal is its thorough commitment to handmade wooden plugs. From material selection to design and swim tests, every aspect is infused with the craftsman's spirit, and each lure is meticulously handcrafted.

These lures were developed through repeated testing in the rough waters of the Genkai Sea, their home turf, to ensure that yellowtail amberjack would strike even in the most challenging conditions. We confidently recommend this brand to anglers who want "something a little different" or who wish to experience the beautiful finish and power unique to handmade items. Once you get your hands on them, you're sure to be drawn into their unique world!

To break through difficult situations, these lures are designed with a reliable ability to entice fish to bite. We confidently recommend this brand to anglers who want "something a little different" or who wish to experience the beautiful finish and power unique to handmade items. Once you get your hands on them, you're sure to be drawn into their unique world!

The Lineup / Introducing the Products

This time, as a commemorative first arrival, AMBERJACK received two masterpiece pencil models from CRAZY WORKS. Both exude an overwhelming presence as wooden pencils, while also offering a very light and enjoyable action.

babel 195 / Babel 195

This wooden pencil is perfect for targeting yellowtail amberjack in spring or for tuna casting when anchovies are the predominant bait. It's a reliable lure, excels at enticing bites even in challenging conditions.

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Bumps 215 / Bumps 215

A diving wooden pencil adept at alluring fish with a captivating mix of popping and wobbling. This highly appealing model is designed to elicit powerful surface strikes.

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Special Novelty / Commemorating the Launch!

Limited-Time Gift Campaign

AMBERJACK Sticker
Present!

Purchase any CRAZY WORKS lure by the end of October 2025 and receive an original AMBERJACK sticker! Please note that the color cannot be chosen. In case of depletion, a substitute sticker will be provided.

AMBERJACK will continue to value encounters with unique brands from across the country, bringing you new discoveries.

Discover the new wave from Fukuoka: "CRAZY WORKS".
Be sure to check them out!
We look forward to your visit.